business

FIND BALANCE IN BUSINESS

Keep up: Portia Large has us running in Robina

For Portia Large, wearing many hats is part and parcel of running her business LMPR Group and personal brand, Let’s Live Large

At the age of 21, the successful entrepreneur became a proud property owner and media sensation, something most twenty-somethings can only dream of.

In 2018 Portia is carving out a broader niche. Set to release her first book later this year, Portia Large has become one of a new breed of internet influencers focused on helping others.

 

 

What does 2018 look like for Portia Large?  What exciting new projects for the year that you can share with us?

Aside from business as usual, 2018 is the year I publish my first book; Screenagers, A Guide to Navigate the Age We Live In.

It’s about the frantic pace we keep, the disconnected communities in which we live and the excessive time spent with screens that keeps us from being as happy and healthy as we can be. Now more than ever, it is essential to disconnect from technology and reconnect with humanity, nature and ourselves. 

 

You’ve been a leader since a young age, winning an Order of Australia for community service and environmental conservation initiatives. What advice would you give young women who want to be entrepreneurs?

Be the leading lady of your life: this means focusing on your strengths, not doing everything alone. 

With a curious mind, we meet people who build on and feed our curiosity. Ideas grow, momentum builds and eventually we can share our workload to focus on the big picture. 

By connecting with and learning from a variety of professionals, I’ve become more intuitive in business and focused on delivering win-win outcomes. 

 

You’ve founded several businesses, created a successful social media profile as well as achieving academic qualifications. In our new ‘insta-famous world’ what’s your advice to girls and young women on valuing education, rather than aiming for fame?

The most powerful women I work with all have one thing in common: They put in the time.

The truth is, whether you want to be an internet icon, leading e-commerce entrepreneur, digital nomad or scholar, there are no shortcuts to success. 

Online innovators and thought leaders use social media platforms to showcase their talent; they find their niche and work tirelessly to defend it. They craft content that tells a story and takes followers on a journey. 

Don’t mistake “insta-fame” as instant-success. The most interesting people I’ve met are life-long learners who value education and continually seek to grow their skill set. Today, everyone is competing to be well-known and my advice would be: seek to be worth knowing, rather than being well-known. 

 

What are your best tips for achieving work / life balance?

I find balance by “earthing”. Also known as “barefoot healing”, the practice involves removing your shoes and reconnecting with the earth’s surface.

Buildings, carpet and shoes, are just some of the culprits preventing us from physical grounding, optimum sleep and wellness. 

After spending hours slouched over a desk, walking on the beach barefoot is heavenly and so essential to my sanity! 

 

What’s your favourite way to relax when you get some downtime?

Surfing, scuba diving and sailing are my absolute favourite ways to unwind and find my Zen.

 

Where’s your favourite place in the Gold Coast City?

Beyond the breakers at South Stradbroke Island where I can see our city skyline but feel a million miles away.

 

What are your favourite things to do in Robina? (and where do you do them?)

After coffee with clients at Robina Town Centre, I like to get my acupuncture fix then explore the surrounding green spaces for some fresh air.

Late last year, Gold Coast City Council released plans to transform the existing Robina City Parklands into the ‘Green Heart’ Park, drawing inspiration from New York’s Central Park and London’s Hyde Park. This is a project I really hope builds further support; I for one would love to make use of the fishing platforms, walking trails and event stages. 

 

You can follow Portia on Instagram and contact LMPR Group by clicking here.

Our shoot with Portia was shot on location around Robina at Coming Home Co, The Rocket and Cheltenham Park.

ECO EVOLUTION

Often fueled by marketing, societies unhealthy obsession and pursuit of materialistic goods has proven environmentally detrimental and unsustainable. It would appear there is sufficiency in the world for man’s need, but not for man’s compulsive greed. Society has slowly escalated in its violence, from singular trees, to the environment, to our fellow man. Whilst there are several inspiring individuals and organisations passionate in their quest to protect the environment; I feel it is important to relay my personal concern in current global consumption trends. The future holds extraordinary and unprecedented challenges for both the environment and society, as demand for resources exceeds supply. Global hyper-consumption and environmentally unaware consumers shorten product life span, as people rapidly replace material possessions. While in many ways consumerism has become a defining characteristic of modern societies; sustainability has moved higher up political agendas globally.

GREEN MOVEMENT:

In recent years, there has been a substantial increase in the awareness and concern for environmental sustainability, particularly on a corporate level. According to Forrester Research titled Environmental And Social Responsibility In Consumer Product Strategies, ‘84 % of organisations have environmentally conscious or socially responsible products in development or in the marketplace’. As with most markets, it is the consumer who has governed this shift in mentality. Millions of consumers worldwide were touched by best-selling, thought provoking books: The green consumer and 50 Simple things you can do to save the earth by the 20th anniversary of Earth Day. Consumers are beginning to lean towards products and companies that assure they are doing their utmost to prevent, minimise and control their contribution to our ecological footprint. Dianna Berde Nieto suggests in her book The long journey to sustainability starts with a single step that societies sustainability awareness has finally reached a tipping point. Staying ahead of environmental regulation, lower operation costs, innovation opportunity, differentiation and an improved workforce who reflect company mission statement are all benefits for business embracing the green movement. With few risks associated, green marketing is gradually recognized as a logical path for businesses to pursue.

HOW CAN YOU HELP?

A challenge of green marketing professionals is to foster environmental awareness and passion in consumers for green products. Confusion amongst consumers on the topic of green marketing is a significant barrier to the successful adoption of green products. Therefore, social and economic systems underpin businesses ability to innovate, create and maintain sustainable solutions. Consumer beliefs, values and willingness to support the green movement establish the foundation for business to strive and adhere to Corporate Social Responsibility and ethical production. So try your best to support brands which promote environmentally sustainable practices and be mindful of your own consumption habits. Together we can create a more sustainable society, prolong the longevity and prosperity of earth and all its creatures.