WOMEN IN BUSINESS AWARDS

Providing a platform to honor outstanding and successful business women and industry achievers, the 2014 Gold Coast Women in Business Awards was a fantastic networking opportunity. On October 31st Palazzo Versace was abundant in positive energy uniting and recognising inspiring women of all ages and backgrounds. In the lead up to the awards function at Palazzo Versace, shortlisted nominees were invited to attend networking events including the Julia Gillard ‘My Story’ book launch breakfast and celebratory cocktails at Bond University.

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MY FAVORITE QUOTES BY EMPOWERING WOMEN:

1) Emma Watson: ‘If not me, who? If not now, when?’

2) Oprah Winfrey: ‘I was raised to believe that excellence is the best deterrent to racism or sexism. And that’s how I operate my life.’

3) Michelle Obama: ‘I am an example of what is possible when girls from the very beginning of their lives are loved and nurtured by people around them. I was surrounded by extraordinary women in my life who taught me about quiet strength and dignity.’
4) Hillary Clinton ‘I suppose I could have stayed home and baked cookies and had teas, but what I decided to do was to fulfil my profession, which I entered before my husband was in public life.’

5) Coco Chanel: ‘The most courageous act is still to think for yourself. Aloud.’

6) Angelina Jolie: ‘Figure out who you are separate from your family, and the man or woman you’re in a relationship with. Find who you are in this world and what you need to feel good alone. I think that’s the most important thing in life. Find a sense of self because with that, you can do anything else.’
7) Ayn Rand: ‘The question isn’t who’s going to let me; it’s who is going to stop me.’
8) Margaret Fuller:  ‘If you have knowledge, let others light their candles in it.’

 

ROCK CLIMB BRISBANE

Everyone is my teacher. Some I seek. Some I subconsciously attract. Often I learn simply by observing others. Some may be completely unaware I’m learning from them, yet I bow deeply in gratitude. Some of my fondest moments were experienced with people I’d never see again. People who gifted me with knowledge or a feeling and carried on about their way. Have you ever heard the saying a stranger is a friend you’ve never met? You may be surprised how approachable and friendly most people are! 

I’ve always been in awe of extreme climbers, reaching new heights, these fearless adventurous spirits seem so carefree. Today I made some new friends! Dan and Matt x2 . These climbers lent me some special shoes and helped me to scale an 18m heritage listed cliff! I unexpectedly conquered a fear with complete strangers and loved it! The best things in life really are free.

Matt 1 let me in on a little secret. If you ever try rock climbing on a natural cliff you’ll naturally want to rely heavily on your arms, but the key is to drive up and lead with your legs. I was really surprised with how comfortable I was after learning this advice. 

So I dare you to do something outside your comfort zone, whether it be speaking to a stranger or scaling a cliff face – break the cycle – stray from the norm. And if it is climbing always do it with a spotter! 

Thank you @adrenalineshots for capturing this moment. Wearing @runstopshop http://www.runstopshop.com.au/

Portia x

ECO EVOLUTION

Often fueled by marketing, societies unhealthy obsession and pursuit of materialistic goods has proven environmentally detrimental and unsustainable. It would appear there is sufficiency in the world for man’s need, but not for man’s compulsive greed. Society has slowly escalated in its violence, from singular trees, to the environment, to our fellow man. Whilst there are several inspiring individuals and organisations passionate in their quest to protect the environment; I feel it is important to relay my personal concern in current global consumption trends. The future holds extraordinary and unprecedented challenges for both the environment and society, as demand for resources exceeds supply. Global hyper-consumption and environmentally unaware consumers shorten product life span, as people rapidly replace material possessions. While in many ways consumerism has become a defining characteristic of modern societies; sustainability has moved higher up political agendas globally.

GREEN MOVEMENT:

In recent years, there has been a substantial increase in the awareness and concern for environmental sustainability, particularly on a corporate level. According to Forrester Research titled Environmental And Social Responsibility In Consumer Product Strategies, ‘84 % of organisations have environmentally conscious or socially responsible products in development or in the marketplace’. As with most markets, it is the consumer who has governed this shift in mentality. Millions of consumers worldwide were touched by best-selling, thought provoking books: The green consumer and 50 Simple things you can do to save the earth by the 20th anniversary of Earth Day. Consumers are beginning to lean towards products and companies that assure they are doing their utmost to prevent, minimise and control their contribution to our ecological footprint. Dianna Berde Nieto suggests in her book The long journey to sustainability starts with a single step that societies sustainability awareness has finally reached a tipping point. Staying ahead of environmental regulation, lower operation costs, innovation opportunity, differentiation and an improved workforce who reflect company mission statement are all benefits for business embracing the green movement. With few risks associated, green marketing is gradually recognized as a logical path for businesses to pursue.

HOW CAN YOU HELP?

A challenge of green marketing professionals is to foster environmental awareness and passion in consumers for green products. Confusion amongst consumers on the topic of green marketing is a significant barrier to the successful adoption of green products. Therefore, social and economic systems underpin businesses ability to innovate, create and maintain sustainable solutions. Consumer beliefs, values and willingness to support the green movement establish the foundation for business to strive and adhere to Corporate Social Responsibility and ethical production. So try your best to support brands which promote environmentally sustainable practices and be mindful of your own consumption habits. Together we can create a more sustainable society, prolong the longevity and prosperity of earth and all its creatures.